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Everything You Need to Know About Advertising with NAHAD in 2021 Blog Feature
Cathy Vick

By: Cathy Vick on January 26th, 2021

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Everything You Need to Know About Advertising with NAHAD in 2021

NAHAD | advertising

Advertising can benefit your company in a variety of ways. From raising awareness for your brand, products, and services to introducing and educating customers about new or existing products and ideas, advertising is essential for every business. NAHAD offers advertising that fits your business, budget, and target clientele. There are plenty of options to choose from. Ask us about traditional media such as print to digital media such as social networks and event sponsorships.

What is New This Year?

The 2021-2022 NAHAD Membership Directory

This year, the NAHAD Membership Directory will be combined with the Convention Guide. This printed publication is distributed to all Convention attendees as well as mailed to key contacts from each participating organization. Make your Directory listing stand out with your logo! New this year, when you purchase an advertisement in the Membership Directory, you will receive a discount on the purchase of a logo. The Annual Membership Directory section will also be available digitally on NAHAD’s website with your listing linked to your company website. Company listings will be updated in real time giving the most accurate contact information. Retain your space in NAHAD’s Membership Directory and Convention Guide today!

NAHAD’s 37th Annual Convention

Elevate your company’s presence and support NAHAD’s 37th Annual Convention! New this year, NAHAD is pleased to offer members sponsorship opportunities. Whether you’re a Convention Partner, sponsor an individual item, or choose to submit a TV commercial, this is a great opportunity to reach attendees of NAHAD’s 37th Annual Convention in San Diego, CA. Review NAHAD’s Sponsorship Kit for more details and complete the sponsorship form to reserve your selection.

HoseConnections and NAHAD News

NAHAD member companies are invited to submit news items for inclusion in NAHAD’s newsletters at no charge. News items focus on new/personnel changes, appointments/promotions, facility expansions, new products lines, and/or advertising and promotions. Both newsletters are distributed to all NAHAD member companies and contacts, totaling more than 3,000 business leaders. Stand out in the crowd by purchasing an advertising space in one or both newsletters.

NAHAD News is a quarterly printed newsletter mailed to all NAHAD member companies and contacts with four advertising spots available per issue. HoseConnections is a monthly e-newsletter emailed to all NAHAD contacts. These emails are open by 850 member contacts (58% open rate on average). Three levels of advertising are available and almost sold out for 2021. Only footer ad spots remain from August through January of 2022. Ad space in NAHAD’s newsletters sell out quickly so buy your ad space now!

Weekly NAM Emails

The National Association of Manufacturers (NAM) emails a detailed report every Monday outlining economic trends related to manufacturing. Both Distributors and Manufactures review this report closely each Monday. Advertise your company’s products and services exclusively to NAHAD’s membership through this valuable report. These weekly emails are opened by 730 member contacts (63% open rate on average). Snag your ad space today, Only one ad spot is available per month with a discounted rate for the purchase of an ad in multiple months.

Social Media Ads

Advertising on NAHAD’s social media platforms allow you to extend your message to industry leaders and beyond. With only two posts available per month, your targeted 30-second commercial or image will be posted on NAHAD’s social media channels during the month of your choosing. Posts can be linked and tagged to your company social media channels and/or website, depending on your preference. Additionally, you can capture more visits to your company's website by purchasing a scrolling logo that is linked to your website, visible on every page of NAHAD.org.

Links to NAHAD Advertising Opportunities:

Membership Directory & Convention Guide Advertising
2021 Convention Sponsorship Kit
Digital and Publication Advertising

Still have questions about advertising with NAHAD? Contact Cathy Vick, NAHAD’s Sales Development Manager at cvick@NAHAD.org or 410-940-6350.

 

About Cathy Vick

Cathy oversees all sales development functions for NAHAD including advertising for all publications, from printed membership directories and onsite guides to digital newsletters and association websites; exhibition and showcase identification, outreach, and sales; sponsorship procurement, and more. Her expert customer service skills and keen ability to establish positive relationships with NAHAD members prove useful in generating non-dues revenue for NAHAD.