NAHAD Blog | Dan Horan

Dan Horan

Dan Horan is Senior Associate at IRCG. Joining in 2016, Dan brings his expertise in sales, marketing, branding and business strategy to the IRCG team. In his career, Dan has worked with a wide range of B2B and B2C companies – from family owned to Fortune 500 – leading multidisciplinary teams as they develop and implement holistic marketing and strategic plans. Dan’s experience includes developing consumer segmentations and insights through quantitative and qualitative research; building and executing creative strategies based on new and existing consumer segmentation; designing and implementing internal and external communication strategies; creating and evolving digital ecosystems; brand launch and positioning strategy; group facilitation for immersion, strategy and implementation. Dan also has first-hand experience of distribution and supply chain dynamics, working as a regional sales representative in wholesale wine and spirits distribution. During his nearly 10 years as a sales representative, Dan consistently managed and grew multi million-dollar sales territories year over year.

NAHAD | "distribution" | University of Innovative Distribution | UID

University of Innovative Distribution (UID) 2020 Sneak Peek: Dan Horan on Building an Intentional Brand

By: Dan Horan
January 16th, 2020

UID 2020 is less than two months away! To help you get a better understanding of the courses offered, meet IRCG's Senior Associate Consultant Dan Horan. He will be presenting as a faculty member for the first time at UID. With a background in marketing and advertising, Dan will dissect the four aspects of an effective and profitable branding strategy in his session, “B2B Branding Strategies for the 2020s.” Dan talks about his goals for this session, in this Q&A:

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Dan Horan

University of Innovative Distribution (UID) 2020 Sneak Peek: Dan Horan on Building an Intentional Brand