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Hose & Hose Accessory Industry Blog


Your source for news and updates from hose and hose accessory industry leaders. Interested in becoming a blogger? If you have an idea for a blog topic or want to become a contributor, contact Dominique Abney, Director, Marketing & Communications at dabney@nahad.org for more information.

Mike Mortensen

Mike Mortensen is President and CEO of Alaska Rubber Group and a member of NAHAD’s board.

Blog Feature

Alaska Rubber Group’s Digital Transformation

By: Mike Mortensen
June 11th, 2021

When Alaska Rubber Group (ARG) first decided to make the digital transformation and build out a fully integrated B2B eCommerce site, we realized that we wouldn’t be able to just throw some money at an eCommerce company and be done with it. It was going to take a lot of time and hard work from our team. We also knew that whatever it took to do it right, we had to do it soon.

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